Eleonora_Nowhere

Laís Pontes is a London-based photographic artist exploring the manifold ways that characters are developed and constructed on social media platforms. Inspired by the multiculturalism of her home country Brazil, Pontes investigates the notion of social media as an extension of the self and the fluidity of identity in contemporary society. To this end, the artist uses her own body and life to stage experiments on various social networking sites such as Facebook, Instagram and OkCupid. Her process allows others to directly contribute to the creation of the work, encouraging viewers to develop a critical view of social media and its effects on our everyday lives.